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How to make money on YouTube Shorts (run the math first)

A million Shorts views commonly pays under $100 in ad revenue — after you clear thresholds most channels never reach. Here is the math and the workaround.

Write It teamUpdated 4 min read

YouTube Shorts has the most clearly documented monetization of the big three short-video platforms — and some of the smallest checks. Before you build a plan around Shorts ad revenue, run the math on what it commonly pays. Then build the plan that pays sooner.

The Shorts money math, up front

Shorts ads pay out of a shared revenue pool, and the resulting rate — the RPM — is commonly reported well under $0.10 per 1,000 views. Put that against real view counts and the shape of the problem is obvious:

What Shorts ad revenue commonly pays at different view counts
Shorts viewsAd revenue at commonly reported RPMs
100,000Under $10
1,000,000Under $100
10,000,000Under $1,000

Based on commonly reported Shorts RPMs of well under $0.10 per 1,000 views. Actual rates vary by niche, audience geography, and music usage — treat these as order-of-magnitude, not quotes.

And that table only applies after you qualify. Ten million views over ninety days is a bar most channels never clear — which means most Shorts creators are working for a rate of exactly zero.

What it takes to see any of that money

  • Join the YouTube Partner Program. The Shorts route needs 1,000 subscribers plus 10 million public Shorts views in the last 90 days; the long-form route needs 1,000 subscribers plus 4,000 public watch hours in the last year.
  • Clear the standard account requirements. An AdSense account, no active strikes, and living in an eligible region. Under 18, you will need a parent or guardian’s AdSense.
  • Accept the pool model. Shorts ad money is pooled, music licensing is paid out of it first, and what remains is split by view share. It is a system built for enormous scale, which is why small channels see small numbers.

How to earn from Shorts before (and while) you qualify

None of this means Shorts is a bad place to post — it means ad revenue is the wrong thing to optimize first. The money that works at a small size comes from what the video does, not what YouTube pays per impression: UGC programs that pay per video, affiliate links that pay per sale, or a product of your own that the channel promotes. Of those, UGC is the only one with a floor — the others pay nothing until something converts.

That floor is exactly what the program we run provides, so here are its real terms for comparison against that RPM table.

Getting paid to make short videos: the Write It creator program

Write It — the AI writing extension a lot of students already use in Google Docs — runs a creator program that pays you for short videos about the product on TikTok, Instagram Reels, or YouTube Shorts. It is the rare version of "get paid to post" with a floor, not just a lottery ticket:

  • $20 base per approved video. Once a video passes review, the base is yours — even if the clip gets almost no views. You are not gambling on going viral.
  • $1.50 per 1,000 views on top. Views keep paying after you post. A clip that does 50,000 views earns about $75 in view pay on top of the base.
  • No follower minimum, no application. You post from your own account, paste the link in the creator dashboard, and the views start counting. Proven video formats with reference clips are provided, or run your own idea.
  • Cash out from $20, paid through Stripe. One approved video already puts you at the cashout minimum. Payouts go to your bank or debit card.

The two-track plan

  1. Get paid per video now.

    Make your Shorts UGC-shaped: short product videos a program pays a base for. The grind toward Partner Program thresholds stops being unpaid.

  2. Cross-post every clip.

    The same vertical video works on TikTok and Reels unchanged. One filming session, three feeds, and every extra view adds to per-view pay.

  3. Treat the Partner Program as a milestone, not the plan.

    If the channel grows into YPP eligibility, ad revenue becomes a bonus layered on money you were already making. If it never does, you were never working for free.

Get paid per Short, not per RPM

A single approved Write It video pays a $20 base — at commonly reported Shorts RPMs, ad revenue needs hundreds of thousands of views to match that. Start where the floor is.

Frequently asked questions

How much does YouTube Shorts pay per 1,000 views?
Shorts RPM is commonly reported well under $0.10 per 1,000 views — often just a few cents — and only after a channel joins the YouTube Partner Program. Rates vary by niche, geography, and music usage, but no commonly reported figure makes small-scale Shorts ad revenue meaningful on its own.
How many subscribers do you need to monetize Shorts?
The Partner Program’s Shorts path requires 1,000 subscribers plus 10 million public Shorts views in the last 90 days; the alternative path is 1,000 subscribers plus 4,000 public watch hours. Until then, Shorts earn no ad revenue — which is why UGC programs that pay per video are the practical starting point.
What kind of videos does the program want?
Short vertical clips featuring Write It — a talk-to-camera take, a screen recording of the extension typing an essay, or a before/after. Proven formats with reference videos are provided so you can copy a structure that already works, and posting your own angle is fine too.
Do I need followers to join the Write It creator program?
No. There is no follower minimum and no application. You post from whatever account you have, paste the video link in the creator dashboard, and earnings start tracking.

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